The Analytics dashboard shows how your Composerie store is performing: orders, revenue, and what shoppers do in the customizer. This guide walks you through the page from top to bottom, so you can read the headline numbers and break them down by date range. It is for any merchant who wants a quick, honest picture of sales.
What the Analytics page shows you
Analytics tracks the orders, revenue, and shopper activity for your store inside Composerie. The page subtitle reads “Track performance, identify trends, and discover insights.”
You can open it three ways, and all three go to the same /analytics page:
- The chart icon in the left sidebar.
- The command palette (search for “Analytics”).
- The bottom tab bar on mobile.
Everything is on that one page. There are no tabs: you set a date range at the top, read the four headline numbers and the chart, then scroll through four labelled sections. In order, they are Personalization, Sales breakdown, Products and Customers.
Each section has its own guide: the customizer funnel and conversion, sales and revenue reports, and the product performance report.
Check the currency shown on the page. Overview revenue and average order value use the workspace’s resolved reporting currency, while its order count can include orders in other currencies. Amounts are not automatically added across currencies.
Pick a date range
The date range you choose controls every number on the page. Set it first, then read the results.
Choose a preset period
Use the segmented control under the page title to switch between Today, 7d, 30d, 90d and 12m. The page opens on 30d by default.
Set a custom range
For a specific window, click Custom (the calendar icon), set a start date and an end date, then apply it. The end date cannot be in the future, and it must be on or after the start date.
Compare to the previous period
Tick Compare · previous period to overlay the previous window of the same length on the chart. A 30-day range compares against the 30 days before it.
Every card on the page reloads to match the range you pick.
Read the KPI ribbon and switch the chart
The KPI ribbon is the row of four cards under the period control. Three of them also control the chart below.
Read the four KPIs
The ribbon shows Revenue from personalized orders, Total orders, Avg. order value and Conversion rate. Each carries a small sparkline and a change labelled “vs previous period”, so you can see the direction at a glance.
Switch the chart metric
Click Revenue from personalized orders, Total orders or Avg. order value to plot that metric in the chart below. The selected card turns violet and its underline points at the chart. This is the only way to change the chart: the chart itself has no metric control.
Read the chart
The chart is titled for whatever metric you selected, so it reads Revenue over time until you click another card. Hover any point to see the exact value for that day. With comparison on, the previous period is drawn beside it.
Scan the sections below the chart
Below the chart, the page continues into four labelled sections that split the same period in different ways. They give you a fast read without leaving the page.
The cards you meet on the way down are:
- Customizer funnel shows how shoppers move from a product view to a finished design.
- Revenue by provider is a donut that splits revenue across your print providers.
- Top products ranks your best-selling personalizable products.
- Top countries ranks revenue by shipping destination.
- By channel groups sales by where the order came from.
Each card links out to its full report. The Customizer funnel and conversion live in their own guide, sales breakdowns are covered in sales and revenue reports, and product ranking is in the product performance report.
Cards that have no data yet show a short message telling you when the data will appear. For example, the country breakdown can lag while its daily rollup catches up.
Why are some cards empty?
They have no data for the range you picked yet. Each empty card shows a short note about when its data will appear, such as the country breakdown waiting for its daily rollup.
What date range does the page use by default?
The last 30 days. Use the segmented control or the Custom button to change it.
Why does conversion rate have no chart?
It is a ratio of orders to product views, not a daily total, so it is shown as a single percentage instead of a plotted line.
Next
Ready to go deeper on the money side? Read sales and revenue reports.