This guide shows you how to find which products sell best and which ones customers personalize most. It is for any merchant who wants to see product performance at a glance, without exporting data or doing math by hand.
Find the Products section
The Products section of the Analytics page shows a ranked selection of products from the order data for your chosen range and reporting currency. It is not an exhaustive export of every product sold.
Open Analytics and scroll to Products
Open Analytics in your dashboard and scroll to the Products section. It uses the same date range as the rest of the page, so any range you already picked carries over.
Read the stat strip at the top
The four boxes summarize the product results shown: Total products, Total orders, Revenue, and Avg. order value. Check the reporting currency and range before comparing them with the Overview totals.
Scroll to the Product performance table
Below the stat strip is the Product performance table, with one row per product. If nothing sold in the range, you see a short message titled “No product data yet” instead, which reads “Product performance appears once orders start coming in.”
Read the Product performance table
Each row in the table is one product. The table ranks them by revenue, with your highest earner at the top. The columns read left to right: rank (#), Product, Orders, Revenue, AOV, and Customization %.
Here is what each column tells you:
- Orders is the number of orders that included this product.
- Revenue is the total this product brought in over the range.
- AOV currently averages the value of each recorded line for that product (unit price multiplied by quantity). If an order contains several lines for the same product, this differs from total product revenue divided by distinct orders.
- Customization % is the share of recorded product lines with customization data. It is drawn as a violet bar plus the percent. It counts lines, not unique shoppers, and does not by itself prove that the remaining lines were intentionally bought plain.
Use the date range in the page header to compare periods. Set it to a busy week, note the order, then switch to a quiet week and see what changes. This is a quick way to spot a product that is climbing or one that is slowing down.
Spot top sellers from the Overview
You do not have to scroll that far to see your best sellers. Higher up the same page tas a Top products card that gives you the short list.
It ranks your highest-revenue products for the range and shows each product’s order count next to its revenue. The top three get medal badges (gold, silver, and bronze) so the leaders stand out at a glance.
To see the full table, click View all on the card. That takes you to your products page, where you can open any product to edit it.
For totals across your whole store, plus breakdowns by provider, channel, and country, see the sales and revenue report. The analytics dashboard overview explains how the tabs and date range fit together.
Next
Once you know your top products, learn how to publish a product to your storefront so more of them reach customers.