This guide shows you how to read the customizer funnel, add-on attach rate, and your customer mix in Composerie analytics. It is for merchants who want to find where shoppers drop off and which extras are worth keeping. You will use the Personalization and Customers sections of the Analytics page.
Read the customizer funnel
The Customizer funnel compares recorded activity and order counts for a period. These are aggregate counts, not a verified journey for each individual shopper. It sits in the Personalization section, the first block below the chart. Both the card and the stat strip beside it read the same four stages.
The four stages, top to bottom, are:
- Product views how many times shoppers viewed a personalizable product.
- Customizer opened recorded customizer-open events.
- Design completed recorded design-completion events.
- Orders orders counted for the selected range.
Each stage is a bar. The bar is sized against the largest stage, so the longest bar is the stage with the most activity. Next to each label after the first, a small percent shows the step conversion from the stage right above it. That percent is this stage divided by the one above, so you can see how many shoppers carried on at each step.
These counts can suggest where to investigate. First check event coverage and consent: missing or repeated activity can distort the ratios. Many views but few opens may warrant checking the product-page entry; many opens but few completions may warrant checking the design flow.
The stat strip at the top of the Personalization section repeats the headline numbers. It shows Customizer opens, Completions, and the Completion rate. Completion rate is completions divided by opens, so it is the share of shoppers who finished a design after opening the customizer.
When the funnel and conversion show no data
Product views, opens, and completions come from real activity. Views are recorded on your storefront, and opens and completions are recorded inside the customizer. Their availability depends on the integration and event delivery; storefront analytics also depend on shopper consent.
Until those events arrive, the funnel does not draw a chart. Instead it shows a short message titled “Funnel data is building up”. This is on purpose: an empty funnel is honest, and a faked chart would mislead you. During this window, the Conversion rate on the Overview KPIs can also read low, because it is orders divided by product views, and product views may still be zero.
If the funnel stays empty, check the range, consent and event delivery as well as theme placement. A missing event count alone does not prove the block is absent. Walk through the Shopify integration guides to add it: see make Composerie visible on your store and the customizer theme block. If the block is there but the customizer still does not show, see customizer not appearing.
Orders always show, even before any activity arrives. That stage reads from your real orders, not from the activity stream, so it does not depend on views being recorded.
How the funnel respects shopper privacy
Product views on a connected Shopify storefront come from the Composerie Web Pixel, and the pixel sends them only while Shopify’s Customer Privacy API reports that analytics processing is allowed for that shopper. When a shopper declines analytics in your store’s consent banner, the pixel sends no view for them. Views, opens and completions recorded inside the customizer itself continue, because they are part of running the personalization session; the Privacy Policy covers them rather than the storefront analytics consent.
Composerie Web Pixel event payloads exclude personally identifiable information (PII). A product or cart event carries only product and variant IDs plus quantity, and checkout events carry no event data at all. Customizer events reference the design session; once a shopper claims that design in an order, Composerie can associate the session with the order’s customer record, which is what powers the new-versus-returning view in the Customers section.
Raw activity events are kept for 90 days and rolled up into hourly and daily aggregates, as described in the Privacy Policy. This Help Center itself does not run optional analytics or tracking, so reading this guide leaves no trace in your reports.
Check add-on attach rate and margin
In the Personalization section, the Add-on economics card shows how well your add-ons sell. Add-ons are extra choices offered during personalization; some may be free and others paid.
The card shows three numbers and a list:
- Attach rate the share of order lines that included at least one add-on. A higher rate means more shoppers are taking the extras.
- Add-on revenue total add-on sales for the range.
- Add-on margin what you kept on add-ons after provider cost.
- Underneath, an unheaded list of the add-on options shoppers picked most often, each with how many times it was chosen.
Use that list to decide what to keep. An add-on that almost no one picks is a candidate to drop or rework. One that many shoppers choose is worth featuring.
Attach rate also appears as the fourth stat in the strip at the top of the Personalization section, next to Customizer opens, Completions and Completion rate.
If you sold no add-ons in the selected range, the card shows a short empty message instead of the stats.
To set up or price add-ons before you measure them, see add-ons.
See new versus returning customers
The Customers section, at the bottom of the Analytics page, shows who is buying: how many are new, how many are coming back, and who spends the most. A customer counts as returning when they placed an order before the start of the range you are viewing. Everyone else in the range counts as new.
Scroll to the Customers section
Open Analytics and scroll to the bottom. The customer figures use the date range you set in the header, like everything else on the page.
Read the New vs returning card
It shows three numbers for the range: Total, New and Repeat rate. Repeat rate is the share of customers who had ordered before. The legend under the bar spells out the split, for example “New customers · 7” and “Returning customers · 0”.
Read the bar itself
The bar under those numbers splits your customers into two colours, one for new and one for returning, so you can read the mix at a glance without doing the maths.
Review the Top customers table
Top customers lists your highest spenders. For each one you see their name, email, order count, total spend and last order date. Use it to find the buyers worth following up with.
Why is my returning customer count zero?
Returning means a customer ordered before the range started. If your store is new, or your range reaches back to your first order, there is no earlier history, so everyone counts as new.
Does the funnel use orders or activity events?
The first three stages use storefront and customizer activity events. The Orders stage reads from your real orders, so it shows even when the activity events have not arrived yet.
Why does my conversion rate look so low?
The displayed calculation is orders divided by recorded product views, with zero shown when no views are recorded. Check the range, consent and event coverage before interpreting that value as shopper conversion.
Next
To see how these sections fit with the rest of your reports, read the analytics dashboard overview.